In efforts of highlighting its solid social responsibility and sustainability strategy             Al-Futtaim Group Real Estate and VeryNile join forces to intercept Plastic Pollution in the Nile River

Cairo – March, 2023: Al-Futtaim Group Real Estate (AFGRE), Egypt’s leading real estate developer, announced its recent partnership with VeryNile on a Nile River cleanup campaign focused on intercepting plastic waste in the river. The campaign, which took place in Qursaya Island, aimed at raising awareness of the importance of protecting the Nile and the environment against pollution. The cleanup campaign took place on 21st of February 2023, where more than 40 of the group’s employees voluntarily participated in the campaign.

On the sidelines of the cleanup initiative, the group’s participants also had the chance to attend a workshop which primarily focused on recycling. The workshop highlighted the importance of proper disposal of plastic waste, which has been on the rise in recent years, posing a significant threat to marine life, migratory birds, and human health.

Commenting on this initiative, Eng. Ashraf Ezz El Din, Managing Director of Al-Futtaim Group Real Estate (AFGRE), said: “We are immensely proud of our collaboration with VeryNile, one of the most important youth initiatives that serve a noble goal. Our choice to collaborate with this young initiative is driven by our interest in their passion to develop sustainable methods to clean the Nile River from plastic waste while educating the community on the importance of safe waste disposal.”

Ezz El-Din, added: “AFGRE’s participation in this campaign falls under its social responsibility and sustainability strategy entitled ‘Festival Cares’, through which we are committed to supporting joint efforts among various institutions in order to protect the sea and the Nile River. These efforts are in line with the United Nations’ Sustainable Development Goals and Egypt’s 2030 Vision.”

It is worth mentioning that Al-Futtaim Real Estate Group’s participation comes in line with its Festival Cares initiative, which underlines the group’s belief in the importance of effective engagement with civil society institutions and thereby achieving prominent social impact. This will help to reiterate the group’s commitment in serving the community while supporting the government’s efforts towards preserving the environment.

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