Corporate Identity

Canal Sugar wanted to create a new identity for the brand. They needed to turn their old logo into a brand new trendy one, highlighting both fields where they operate: agriculture & industry.

AvidBeam was the first AI company in the field of “face recognition software” to launch in Egypt. It provides analytical software for various uses, and this is how they wanted to get introduced in the local market. MountPR managed to launch the brand locally through face-lifting its corporate identity and updating the brand’s look & feel. We created the company’s profile, besides the website’s content and visuals, reflecting the new corporate identity we provided. Moreover, at this phase, we created the sub brands and brands of AvidBeam, introducing brand new products to the Egyptian consumers with brand new CI.