“Perception is reality”; therefore,  for any communication to be effective we need to be thoroughly aware of insights on how all stakeholders perceive our clients.

A media/stakeholders audit is the foundation for a focused communication strategy. Armed with information on the perception of your organization, your competitors and your sector will help set the right path for a targeted communication strategy, with clear objectives and timely deliverables.

A Strategic Workshop acts as the cornerstone of the whole communication campaign.

It requires the interactive contribution of the key executives (e.g. senior management, HR, communication dept.) together with the PR team, so as to unify and agree on the company’s strategic imperatives.