El-Missiri: “Somabay’s renowned hospitality aspires to meaningfully touch people’s lives which has in-return reflected on doubling our sales significantly while launching our very own Soma Coves.”

Hakky: “The TriFactory is excited to kick off the 2021 Winter Edition of the Somabay Endurance Festival. It’s very impressive to see a world-class destination like Somabay focus so much on health, wellbeing, and hosting major sports events that bring the sports community together.”

Abu Soma Touristic Development Company (ASDC); the Red Sea’s prominent real estate developer and owner of Somabay is proud to host The TriFactory’s Somabay Endurance Festival for the second time. The event will be held from September 30th to October 2nd and falls under the auspices of H.E. the Minister of Youth and Sports, Dr. Ashraf Sobhy.

“Thanks to Somabay’s energizing nature and breathtaking ambiance, I’m thrilled to announce the 2021 Winter Edition of the Somabay Endurance Festival, capitalizing on the major success of the inaugural edition organized in April 2021. The Endurance Festival features all of Somabay’s major sights and landmarks, beginning and ending at the Marina. Participants of all ages compete throughout the development, taking in the enchanting scenery carved by nature, and embraced by the clear blue sea, vast green landscapes, and harmonious architecture that is iconic to Somabay.” Stated Ibrahim El-Missiri, CEO of ASDC.

“Somabay’s renowned hospitality aspires to meaningfully touch people’s lives which has in return been reflected in our sales doubling, while at the same time launching our very own Soma Coves.

Likewise, Blanca’s Residential Project is witnessing rapid progress which is guaranteed to dazzle residents in record time. Furthermore, expansion schemes of Wadi Jebal are also progressing at full speed.” Added El-Missiri.

“Seeing how we are a top leisure retreat, in addition to being a fully-integrated residential destination, Somabay is keen on conserving natural resources, as well as protecting the environment. Therefore, we are tirelessly working on refurbishing our overall infrastructure and optimizing our eco-efficiency, not to mention introducing clean energy to our facilities besides making various sports and recreational activities available on our premises such as Golf, Kitesurfing, and Spa & Thalasso.” El-Missiri stated.

Founder & CEO of The TriFactory; Ayman Hakky commented on the Somabay Endurance Festival, noting, “The TriFactory is excited to kick off the 2021 Winter Edition of the Somabay Endurance Festival. It’s very impressive to see a world-class destination like Somabay focus so much on health, wellbeing, and hosting major sports events that bring the sports community together. Hakky added “The Endurance Festival moved to Somabay in April 2021, marking the beginning of a three-year partnership which will see The TriFactory organize the event twice a year, bringing the endurance and multi-sport community together, comprised largely of swimmers, cyclists, and runners.

It is worth mentioning that 800+ contestants from 15 nationalities are participating at the Somabay Endurance Festival, with ages ranging from 5 years old all the way to 70+. These athletes select from five different distances to take part in over the course of the weekend. Participants can find out more about the Somabay Endurance Festival at www.thetrifactory.com, as well as detailed information about traveling and staying at Somabay.

About Somabay

Somabay is a prime touristic destination in Egypt, idyllically situated on the Red Sea’s coast (just a 20-minute drive from Hurghada International Airport and only a 4-hour flight from Central Europe). Nestled on 10 million square meters, the self-contained community of Somabay is surrounded by sea on three sides. The resort destination boasts some of the most beautiful sandy beaches of the Red Sea, as well as panoramic views of desert terrains and mountains.
Life at Somabay is where fantasy-scapes follow you wherever you go and sun-drenched activities take infinite elevating forms. Home to 5 luxury resort hotels and a signature portfolio of residential properties, Somabay’s one-of-a-kind settings with its full complement of premium amenities set the stage for incomparable experiences alongside friends and family.

About The TriFactory

The TriFactory is Egypt’s leading sports event management company, specializing in mass participation sports events. Founded in 2015, the company has grown to become the leading supplier of endurance sports to the Egyptian market. The TriFactory is a fully licensed sports event organizer under the auspices of the Ministry of Youth & Sport, processing more than 15,000 race registrations per annum. It is the 8th year in a row that The TriFactory organizes the Endurance Festival, which has become Egypt’s largest multi-sport event, attracting athletes of all ages and abilities from across the country and abroad.