NERMINE SEIF EL YAZAL

GENERAL MANAGER

Nermine, hails from a solid background of 27 years, in Public relations, with clients like L’Oreal,  HERO, ACCOR, TAQA Arabia, Universal Group, La Farge Cement, Nestle Egypt, Nestle Waters, Henkel,  Omar Effendi, LinkdotNet, Greenland, ILO, AUC, Egyptair, the U.A.E government, the Egyptian government communication projects under her belt, Yazal is an expert in tailoring integrated communications campaigns, conducting seminars and press conferences to intrigue the media’s interest,  special events management, moreover effectively and professionally managing client’s crisis issues, reputation management.

In addition, Nermine also conducted training sessions for major corporates and institutions such as HERO, EFG Hermes, Embassy of Japan, El Garhy Steel, HERO, L’Oreal, Accor, Goldman Sachs entrepreneurs in Egypt, Egyptian Ministers, ABA, Andorma, that entails the art of handling the media, body language, crisis issues, the do’s and don’ts, presentation skills, speech writing, different report writings internal and crisis communication .

Finally, Nermine has been a player in advertising and marketing in the international corporate realm in addition cascading her extensive knowledge and expertise to the younger generation at Misr International University as an instructor for the courses, writing in the public relations field, presentation skills and speech writing